| 摘要: |
| 本文主要针对全球26个文化创意产业贸易大国探讨贸易双边文化差异对文化创意产业贸易的影响。实证结果显示，文化创意出口国的文化开放性越低、越能保持自我独特性时，其在文化创意双边贸易中的出口值越高；若就贸易双边的文化差异而言，两国的文化开放性差异与两国一般贸易往来较没有显著关系，对于文化创意双边贸易却具有重大影响：两国贸易对方国间对外来种族接受度的差异越大，双边文化创意贸易越高。这一发现，一方面凸显出在全球化的浪潮下，保留本土文化特色具有一定的正面意义与价值，另一方面也显示出文化创意贸易不同于一般贸易的独特性，不管是在改革思维上或是学术研究上，均值得给予特别的关注。 |
| 关键词: 文化差异 文化创意产业 双边贸易 |
| DOI： |
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| 基金项目: |
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| The Infl uences of Cultural Diversity on the Bilateral Tradingof Cultural and Creative Industries |
| ZHAN Shao-wen,XIN Wu-chao |
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| Abstract: |
| This paper explores the effect of cultural differences on bilateral trade for the cultural and creativeindustry. Empirical studies show, the more open the exporting country is, the more able it is to maintain selfuniqueness,and the higher its exportation of the cultural and creative bilateral trade is. There is no correlationbetween cultural differences and general trade of two countries. The greater the difference between the rivalcountries for the acceptance of different races, the higher the bilateral cultural and creative trade is. This finding showsit is important to retain the positive meaning and value in the cultural characteristics at the age of globalization, andthe uniqueness of the cultural and creative trade utterly different from the general trade. |
| Key words: cultural differences cultural and creative industries bilateral trade |
